Rich Traditions,
Untapped Potential
How it started.
Motorcycle culture is rich with identity and ecosystems. Café racers and scramblers have carved out their own thriving worlds—content creators, lifestyle brands, and communities that capture the spirit of riding in every detail.
But when I turned my gaze to 3-wheelers like the Can-Am Ryker and Spyder, I found something surprising: the same level of engagement and storytelling just wasn’t there.
Finding relatable, premium content for these machines wasn’t easy, and the sense of community felt scattered.
That’s when I saw an opportunity—a chance to maybe be a pioneer in something exciting and new.
The Ryker isn’t just a different kind of motorcycle; it’s a completely unique experience.
On a traditional two-wheeler, you’re constantly balancing the layers—clutch, gears, leaning, throttle control—while keeping your eyes on road conditions and anticipating every moment.
The Ryker simplifies that complexity, stripping away the technical juggling act and allowing you to fully immerse yourself in the pure joy of the ride. With the wind in your face and the road curving ahead, it’s like flying low, free, and unencumbered.
You’re not just riding—you’re completely in tune with the open road.
WHY THE RYKER?
In seeking to make my Ryker truly mine, I found myself searching for ways to transform it into a reflection of my individuality—a canvas for creativity on three wheels.
Yet, the world of aftermarket options was sparse, offering only fragments of what I envisioned.
Rather than settling, I took matters into my own hands, drawing from my experience as an industrial designer to craft the parts that would bring my vision to life.
What began as a quest for self-expression has evolved into a journey of creation, proving that limitations are often just invitations to innovate.
THe gap.
I am a passionate industrial designer with over a decade of experience designing and creating innovative, user-focused solutions for some of the world’s most iconic brands, including Ford, Alfa Romeo, Fiat, and Jeep.
excited to dive into the dynamic world of motorcycle culture, where I’m channeling my design expertise to redefine what’s possible for 3-wheel machines like the Can-Am Ryker snd spyder.
Excited to share my creative journey as it unfolds.
The MAd-Man.
CREATE. RIDE. INSPIRE.
Premium PRODUCTS from an Industrial Designer Turned Motorcycle Enthusiast.